Starting a Service Business From Home - 3 First Steps To Get More Clients

You have taken the plunge and you have started the service business that you have been dreaming of for a long time. You are ready to change lives and create wealth but where are the people beating a path to your door? You suddenly realize that you have done the easy part and now, the real work begins as you start the fine balance between marketing and delivering your service.
In order to not become one of those service providers that have highs of lots of clients and then lows of no clients because all marketing ceases as soon as any business come in, please make sure you stay consistent with your marketing.

Here are three ideas for you.

1. Decide who your ideal client is
   You may be tempted to think that everyone is the person for you and you may even be right. However, you do not have the funds or the time to work every single person on the planet so why not pick a set of people you particularly want to work with. It will feel tough to pick them because you want everyone and you may feel you are losing business but you will also find in the long run that this is the best way to start. You do not have to stop here but start here.


2. What do they consider to be a burning issue?
   Now, consider why people will buy from you. You may have a lot of ideas, note them all down but then pick out the most burning issues that people want a result for now. You need to be able to pick out the burning issues, not just the 'I can deal with it later' issues and make those the focus of your marketing. You want people to come into your business ready to buy something from you because you are speaking their pain and ready to provide a solution to it.


3. What do you stand for?
   While the above two points have focused on your prospective clients, it would be remiss not to mention the fact that you must stand out from the crowd. You are not the only one providing the service you do (unless you are!) so how will you stand out and why will your prospects choose to work with you rather than any other supplier. You stand out by figuring out how you are different from the others. What do you stand for, in terms of your offerings, that sets you apart from other practitioners? What do you not agree with that most of the normal service-providers would just go along with? Do you have the courage to stand alone on a particular topic because you know it will help your potential clients? What is our unique selling proposition?